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Back
Door Into Google?
Let's face it, everybody in
internet marketing, whatever their business or interest, is trying to
get their web site into Google. I can't say that I blame them. It can
be difficu...
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Testimonials
with Impact
Like many aspects of running
your coaching business, getting valuable testimonials is part art,
part science. The science is in how to make the request. The art is in
working with ...
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Claiming
Clients
I'll bet that right now you
know anywhere from a dozen to hundreds of people who would buy your
coaching services -- if only they knew your services existed and you
were willing to...
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55
Reasons To Send Out a Press Release
When should you send out a
press release? You want to know my acid test? If it's newsworthy and
if it's useful to the reader. It's that simple. There are many factors
to weigh w...
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Hire
a PR Firm... Before You Need One
How can a company or
individual know if it needs to hire a public relations/marketing firm?
There are many factors to weigh when considering if you need to hire
outside help to ...
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How
to Market Your Business During Your Lunch Hour
As a publicist and marketing
expert I've worked with a number of doctors, lawyers, entrepreneurs
and authors in their marketing efforts. I've used practically every
form of marketi...
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Seven
Tips to Get on a Panel at a Conference
Admit it. You've been to an
industry conference and you look at the people on the panel and you
wonder, "How in the heck did 'that' guy get on the panel? I could
do that." Well,...
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My
Favorite Books on Book Marketing and Promotion Every Author Must Read
As a book marketing guy and
book publicist it's imperative for me to keep up with all of the great
books and magazine articles being published on the topic of book
marketing. I'...
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Navigating
the Radio Advertising Landscape for Maximum Performance
Understand Fourth Quarter
Hazards to Maximize Profit and Strategic Advantage. Like all mediums,
radio has various structural characteristics that make c...
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The
Fundamentals of Direct Response Radio Advertising
Direct response radio
advertising, at its core, works in the same way regardless of what
type of business you are in. Whether you own a direct-to-consumer
model business, a retail ...
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To
Blog Or Not To Blog
Blogs (or web logs) have been
described as online diaries. According to Andy Wibbels, more than
70,000 new blogs are created each day! Blogs can have many purposes.
Some people hav...
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Event,
Conference and Meeting Planning Guidelines: 10 Steps to Success
Every event whether it's a
meeting, party, seminar, conference, charity event, or your high
school reunion will have common threads regardless of what it is,
where it's held, when ..
